The Wirtschaftswunder (economic miracle) opens up new horizons; the sky is the limit – in the truest sense of the phrase. The era of human spaceflight begins. The Sixties are characterised by advancements, firsts and changes in society. The rapid development also extends to household appliances. More and more appliances are making life in the modern household easier: vacuum cleaners, coffee machines, humidifiers, fan heaters, toasters and so on. Technical innovations make the appliances both indispensable aids and status symbols.
Kidney-shaped coffee tables, a stylishly presented television, crochet tablecloths and spending Sunday afternoons with friends drinking coffee and eating cake. One thing in particular is essential: the electric mocha machine. Design is becoming more and more important. JURA works with an external designer for the first time. In the Ulm Design School style, products are created that epitomise contemporary industrial design and achieve cult status.