JURA’s coffee culture and coffee pleasure can be summed up with one phrase: ‘Freshly ground, not capsuled’. This catchy slogan is also the basis of the new commercial.
Roger Federer has a new high-tech robot to help around the house. He is clearly happy with his mechanical butler... until it tries to offer him a coffee from a capsule.
Told with a charming twinkle in the eye, the story proves that discerning coffee lovers would only ever consider a freshly ground coffee.